Community
Welcome to the North York Moors Tourism Network online forum. This is a place for you to ask questions, get help and share ideas.
You are really welcome to jump in with new posts and your questions.
Please note, it's not for promotional posts (they'll be removed) as the other members are all businesses like yours!
Please be kind and supportive to each other!
Celebrating Purple Tuesday 2023
Did any of you see Purple Tuesday 2023 (7 November), a national initiative supporting businesses to improve their offer for their disabled customers and a chance to highlight the value of the purple pound. VisitEngland are one of the founding partners.
It gave us a great opportunity to revisit Life of Pippa, one of the influencers who visited the North York Moors as part of the VisitEngland Accessibility Project - and our various #PurpleTuesday posts had a reach of over 130,000 that day.
If…
Did any of you see Purple Tuesday 2023 (7 November), a national initiative supporting businesses to improve their offer for their disabled customers and a chance to highlight the value of the purple pound. VisitEngland are one of the founding partners.
It gave us a great opportunity to revisit Life of Pippa, one of the influencers who visited the North York Moors as part of the VisitEngland Accessibility Project - and our various #PurpleTuesday posts had a reach of over 130,000 that day.
If you've not yet had a chance to look at our new Access for All section on our website, then do! It features not just all of the amazing businesses who took part in the VisitEngland accessibility project here in the North York Moors but also our wider offer. The National Park is packed with accessible things to do from countryside to coastline that you can tell your visitors about.
What really works on facebook?
Do you still use facebook to promote your business? Have you noticed any changes, or anything that works well?
I've had some amazing results on some posts recently (promoting specific destinations), with fantastic engagement which slightly took me by surprise. The most successful ones asked questions and stimulated gentle debate. Some challenged perceptions and others encouraged nostalgia.
Anything you've done that's been successful, or maybe something that you expected to do well but didn't?…
Do you still use facebook to promote your business? Have you noticed any changes, or anything that works well?
I've had some amazing results on some posts recently (promoting specific destinations), with fantastic engagement which slightly took me by surprise. The most successful ones asked questions and stimulated gentle debate. Some challenged perceptions and others encouraged nostalgia.
Anything you've done that's been successful, or maybe something that you expected to do well but didn't?
Are you scared of AI (Artificial Intelligence? Or think it's not for you?
AI is now very much in the news, and seems to split opinions. Some rave about it, others rant against it. How do you feel? What would you like to know? What are your experiences? Your questions?
I'm planning a workshop on this topic soon, so would love to know how you feel about it!
Introduction - Accessible Tourism
Accessible tourism is a huge market. There are aspirations to make the UK the most accessible tourism destination in Europe by 2025. The opportunity for growth is significant. Disabled visitors stay longer and spend more than other visitors. It’s important to note that we’re not just talking about people in wheelchairs or with mobility impairments. Disability can include sight or hearing impairments or long-term illness.
Making your business more accessible doesn’t have to be expensive or diff…
Accessible tourism is a huge market. There are aspirations to make the UK the most accessible tourism destination in Europe by 2025. The opportunity for growth is significant. Disabled visitors stay longer and spend more than other visitors. It’s important to note that we’re not just talking about people in wheelchairs or with mobility impairments. Disability can include sight or hearing impairments or long-term illness.
Making your business more accessible doesn’t have to be expensive or difficult. We’re keen to help you make the most of this important market - without spending a fortune.
How much time do you need to spend on marketing?
We're going to focus on a different topic each week. This week's discussion: how much time do you spend on marketing? Do you try to spend chunks of time getting it done, or drip-feed activity whenever you can? What are your greatest frustrations? Anything that makes it easier?