Updates

Accessible tourism - an important market

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If you think of 'accessible tourism' as important but hard to understand, think again. And if you think all disabled visitors are in wheelchairs and you can't necessarily cater for them, think again. You may be missing out on a huge market. We've added some information and resources to the Accessibility page - take a look and see how you can benefit, and make 20% of the population happy! 

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Eden Camp Leaflet Exchange

The Eden Camp leaflet distribution day will take place on Wednesday, 30th March. This is an opportunity for accommodation providers to pick up leaflets from attractions and event organisers - and have a good chat with industry colleagues too.

Please see this leaflet for all the details. You'll need to take a copy with you to gain entry. 

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Dark skies and counting stars

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Photo: Byland Abbey by Steve Bell

The Dark Skies Festival starts this Friday. Thanks to those businesses who’ve already been promoting it on their social channels. It’s a fantastic opportunity to encourage visitors to experience the tranquillity and spectacular night scapes of the North York Moors. Don’t forget you can use the Image library.

When using images from the image library, please remember to always credit the photographer. Although we provide images for you to use in your marketing, …

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North York Moors 2040 - we want your views

You may remember earlier in the year we asked for your thoughts to help the North York Moors National Park Authority create a new Management Plan. It’s one of the most important documents we produce and sets out a long-term vision for the National Park. 

The draft Management Plan has now been published. We need your comments as the individuals and businesses who represent and work in the tourism sector. It will directly affect the North York Moors National Park’s future objectives and actions…

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Ways you can benefit from North York Moors National Park marketing activity

There are many ways you can benefit from the marketing undertaken by the North York Moors National Park. The more you get involved, the more you'll benefit. 

Don't forget to use the messages and resources created for the Time For You campaign. The National Park is investing significant budgets into this activity so by using the messages, you're able to piggy-back on that budget, without spending a penny! 

Join the activity friendly schemes. They will help you to target some growing markets and…

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Destination coverage through PR activities

If you've spotted an article or snippet of information about the North York Moors National Park in the media, chances are it's been generated through PR activities initiated by the North York Moors National Park working with Amanda Brown from A2BPR. Amanda continues to generate significant press coverage by working with journalists, proactively suggesting ideas for travel features, responding to requests and arranging itineraries.

Recent activity has included journalist visits from Lottie Gross…

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Marketing update - October 2021 - International Marketing

The North York Moors National Park works with VisitEngland and VisitBritain to promote the National Park overseas, focusing on no-fly markets such as the Netherlands and Germany. This work is now resuming, with the potential for overseas press visits in 2022. 

Recent activity has included: 

  • regular features on VisitBritain's digital channels (blogs/social media)
  • a German hub has been created - see it here 
  • partnerships such as House of Britain’s De Reis Fabriek (consumer channel) and paid …

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Astrotourism

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The National Park has created a toolkit to help you understand more about dark skies, astrotourism and the opportunities it provides in the North York Moors. Alongside the Yorkshire Dales they host two Dark Skies Festivals a year and public interest continues to rise. It's a huge growth area and one that you can use in your marketing to help promote your business. Use the link above to download the Dark Skies toolkit. 

Email Emily Watson to register your interest or confirm event details for the …

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