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 Practical Marketing Workshops 





Our events are usually free to attend, and aimed at visitor-facing businesses such as accommodation providers, attractions, food and drink, art and craft businesses/practitioners.

14th January:  Micro Marketing & Passionate Persuaders (just for Pickering businesses) -Pickering Memorial Hall, Pickering. Book now

27th January: Staithes Social Media Workshop - Staithes Village Hall, Staithes. See below

12th February 2026: How to attract year-round guests and make your marketing easier - Royal Whitby, Whitby. See below

Staithes Social Media Workshop  

Date: 1.30-3.00pm on Tuesday 27th January

Venue: Staithes Village Hall 38, Staithes Lane, Staithes TS13 5AD

Get better results on social media with great ideas for posts

Details: a practical marketing workshop, packed with ideas and ways to supercharge your social media, whether you currently have a few hundred followers or thousands!

Social media has enormous power to persuade, attract new and repeat visitors. But it can also be a time-sink and frustration. This very practical session is designed to de-mystify the algorithms and highlight what works, and what doesn't to attract followers - and more importantly - to increase engagement so you actually get real results. 

We’ll work through some ideas for social media posts and I’ll explain why they can work for you. During this practical session, we’ll brainstorm lots of post suggestions that you can take away and use immediately in your business. No more sitting and trying to dream up ideas or scrolling to copy other people’s posts!

Bring a pen and paper to make plenty of notes - you'll leave with loads of ideas for posts & ways to give some ooomph to your social media


How to attract year-round guests and make your marketing easier

Date: 1.30-3.30pm on Thursday 12th February

Venue: Royal Whitby, Royal Hotel, West Cliff, Whitby YO21 3HA, Reino Unido

Get better results on social media with great ideas for posts

Details: a practical marketing workshop, packed with ideas and ways to supercharge your social media, whether you currently have a few hundred followers or thousands!

  • How can we attract the ‘right’ visitors to Whitby, year-round, encouraging them to spend more and stay longer?  
  • What current and future trends do you need to be aware of?
  • What information and inspiration encourages people to become loyal customers?
  • How can you stream-line your marketing to make it easier, more effective, and less time-consuming.

You'll discover the answers to all these questions during this entertaining workshop

During this session, you’ll discover the most powerful marketing methods worth spending time on, and some quick-win ideas for boosting business during off-peak times.

This workshop will be of equal use to those who are just getting started or been in business a long time. Expect to leave the session with a clear sense of purpose, strong action points and lots of enthusiasm and ideas!

This workshop is run by Susan Briggs, Director of The Tourism Network, who has helped over 8500 tourism & hospitality businesses to increase their revenue and be more successful. She specialises in practical advice, and low cost, easy marketing techniques anyone can use. 

Make sure you bring pen and paper, ready to make a LOT