Our events are usually free to attend, and aimed at visitor-facing businesses such as accommodation providers, attractions, food and drink, art and craft businesses/practitioners.

How to attract off-peak visitors, higher spenders & longer stays - and make your marketing easier

Date: Thursday 12th February

Time: 1.30 pm - tea, coffee & registration; 1.45 workshop begins, and ends by 3.00 pm

Venue: Royal Hotel, West Cliff, Whitby YO21 3HA, 

• How can we attract the ‘right’ visitors, year-round, encouraging them to spend more and stay longer?  
• What current and future trends do you need to be aware of?
• What information and inspiration encourages people to become loyal customers?
• How can you stream-line your marketing to make it easier, more effective, and less time-consuming.

You'll discover the answers to all these questions during this entertaining workshop

During this session, you’ll discover the most powerful marketing methods worth spending time on, and some quick-win ideas for boosting business during off-peak times.

This workshop will be of equal use to those who are just getting started or been in business a long time. Expect to leave the session with a clear sense of purpose, strong action points and lots of enthusiasm and ideas!

This workshop is run by Susan Briggs, Director of The Tourism Network, who has helped over 8500 tourism & hospitality businesses to increase their revenue and be more successful. She specialises in practical advice, and low cost, easy marketing techniques anyone can use. 

Make sure you bring pen and paper!

We're grateful to the Royal Hotel for hosting this workshop and to Archie/Whitby Sea Salt for helping to arrange it!