The Capital of Cake Cup

Welcome to the North York Moors Capital of Cake Cup!

This summer, the UEFA Women’s Euro 2025 isn’t the only knockout tournament bringing the heat: welcome to the North York Moors Capital of Cake Cup!

Celebrating our region’s incredible cafés, tearooms, bakeries and coffee spots, we’re shining a light on the tastiest places in and around the National Park with a fun, football-inspired playoff tournament.

Featuring 32 brilliant local businesses, the Capital of Cake Cup will play out in our social media matchups. Visitors and followers will vote for their favourites, and only one can rise to the top as Capital of Cake Champion.

Get involved on social media! Share posts, stories and reels encouraging your customers to vote for you when your match goes live. Join in the fun by tagging and cheering on your favourites – or your fiercest rivals! Comment on our official tournament posts with who you think deserves to win it all.

Let’s celebrate local flavour and community pride – with a sprinkling of friendly competition. This is your moment to rise, rally your supporters, and show why your cakes, coffees and treats should be crowned Capital of Cake Champion.

Round one will kick off on Friday 4 July on the official North York Moors Facebook and Instagram account.