Research and surveys
Research & Surveys
Points to look out for:
- increased awareness and appreciation of the North York Moors National Park (use the correct name in your own marketing and it can benefit your business)
- changing profile of visitors
- visitor behaviour and motivations: the activities showing the strongest growth are cycling/mountain biking, visitor attractions, nature experiences and star-gazing. These have been a strong focus in North York Moors National Park marketing activity.
- high satisfaction levels - both in terms of value for money and enjoyment
The beautiful unspoilt scenery, getting close to nature and wildlife, and peace and tranquillity are the most important factors when visiting the North - how can you use these in your own marketing?
The previous North York Moors Visitor Survey (2016) highlighted some interesting findings - see them all here
Research company, BDRC have some great blogs and information on their website, including future trends. See them here