Marketing

This is a sneak peak at something we're just getting started with. I initially called it 'Ambassadors' but decided 'Champions' is less stuffy and more celebratory. You don't need to be super-human to participate! I can't give you all the details yet, but here's an outline which I hope will convince some of you to get involved and be the initial pioneer champions - or guinea pigs...

We'd like to work more closely with some people/businesses who really love their area and want to collaborate to r…

[Image: Ceri Oakes]

I've often talked about the importance of insider tips and recommendations. As money gets tighter, visitors will hesitate to spend their hard-earned cash and they will need more reassurance than ever before. Even when people have money, they appreciate insider tips. 

Visitors won't want to waste money so they want to know they're doing the 'right thing' to spend. They'll also want to feel they're spending money with businesses and individuals who 'deserve' their custom. 

V…

2023 is the Year of the Coast and with 26 miles of marvellous coastline sitting here in the North York Moors National Park - sandwiched between beautiful moorland and the North Sea - we’re encouraging you to celebrate it with us.

There will be plenty to do along the way with our many walks and ambles, events and exhibitions to keep you busy. Stop by some of the country’s most-famous cafés and restaurants, or help keep your coast neat and tidy with some community beach cleans.

To mark the Year …

Image: Steve Bell

Mike Hawtin gave a very interesting presentation about opportunities relating to the North York Moors National Park's International Dark Sky Reserve status, what you can do to help preserve this, how your business and nature can benefit, and some funding that could help you. You can watch the recording any time between now and 16th December. Here's the link

The Great Big Green Week is the UK’s biggest ever celebration of community action to tackle climate change and protect nature. 

Between 24 September and 2 October this year, Great Big Green Week will unleash a wave of support for action to protect the planet. Tens of thousands of people in every corner of the country will celebrate the heartfelt, brave, everyday actions being taken to stand up for nature and fight climate change.

The North York Moors National Park is working on several activit…

If you think of 'accessible tourism' as important but hard to understand, think again. And if you think all disabled visitors are in wheelchairs and you can't necessarily cater for them, think again. You may be missing out on a huge market. We've added some information and resources to the Accessibility page - take a look and see how you can benefit, and make 20% of the population happy! 

Photo: Byland Abbey by Steve Bell

The Dark Skies Festival starts this Friday. Thanks to those businesses who’ve already been promoting it on their social channels. It’s a fantastic opportunity to encourage visitors to experience the tranquillity and spectacular night scapes of the North York Moors. Don’t forget you can use the Image library.

When using images from the image library, please remember to always credit the photographer. Although we provide images for you to use in your marketing, …

There are many ways you can benefit from the marketing undertaken by the North York Moors National Park. The more you get involved, the more you'll benefit. 

Don't forget to use the messages and resources created for the Time For You campaign. The National Park is investing significant budgets into this activity so by using the messages, you're able to piggy-back on that budget, without spending a penny! 

Join the activity friendly schemes. They will help you to target some growing markets and…

If you've spotted an article or snippet of information about the North York Moors National Park in the media, chances are it's been generated through PR activities initiated by the North York Moors National Park working with Amanda Brown from A2BPR. Amanda continues to generate significant press coverage by working with journalists, proactively suggesting ideas for travel features, responding to requests and arranging itineraries.

Recent activity has included journalist visits from Lottie Gross…

The North York Moors National Park works with VisitEngland and VisitBritain to promote the National Park overseas, focusing on no-fly markets such as the Netherlands and Germany. This work is now resuming, with the potential for overseas press visits in 2022. 

Recent activity has included: 

• regular features on VisitBritain's digital channels (blogs/social media)
• a German hub has been created - see it here 
• partnerships such as House of Britain’s De Reis Fabriek (consumer channel) and paid …