Marketing workshop for Pickering businesses: Micro marketing & passionate persuaders
Low-cost promotional techniques to attract visitors to Pickering, encouraging them to spend more money and stay longer
Date: 1.30-3.30pm on Wednesday 14th January 2026
Venue: Pickering Memorial Hall, Potter Hill, YO18 8AA
Programme:
1.30 pm: Registration, tea and coffee
1.45 pm: Event begins. 3.30 pm: End
This is a practical marketing workshop, focused on giving you information and marketing tips you can immediately put into action. It's run by tourism marketing specialist, Susan Briggs, who has helped over 8500 businesses over the last 30 years. Swap trial-and-error for tried-and-tested!
This event is organised on behalf of Pickering Town CIC.
What we'll cover:
One of the best ways to promote your business is to harness the power of "passionate persuaders", yet hardly anyone knows who they are or what to do! Come along to this session to find out.
We'll look at low-cost micro-marketing, using small cumulative steps to get results. This marketing workshop looks at how to encourage visitors to stay longer, spend more and how to use simple techniques to gradually ripple out to reach more people. Whether you're an old-hand or just getting started, you'll leave the session with some fresh ideas and inspiration, and activities you can repeat again and again, secure in the knowledge of what really works!
Who is it for?
Visitor-facing tourism and hospitality businesses such as accommodation, activities, attractions, food and drink, art and craft businesses. It's not intended for designers, consultants and other industry suppliers. Please email if unsure
There's no charge: book your place now!
Supported by David Skaith, Mayor of York and North Yorkshire and funded by York and North Yorkshire Combined Authority via the Vibrant and Sustainable High Streets Fund.
