Benefit from your location in the North York Moors National Park
National Parks are very special places and visitors love to enjoy them. So if you're in or near the North York Moors National Park tell people!
Cut and paste this paragraph below on to your website and make the most of this important selling point to attract more visitors
Experience England’s history and nature ‘in a nutshell’ in the North York Moors National Park – where peace and beauty rub shoulders with a rich heritage and a warm welcome. The National Park is one of Britain’s treasured places, established in 1952 to protect 554 square miles of magical moorland, ancient woodland, secluded dales, historic sites and a stunning Jurassic Age coastline. From rolling panoramas and big skies to enchanting forests and idyllic dales, there’s a sense of peace and tranquillity here that’s hard to beat – and all just 20 miles or so north of York.
Cut and paste this paragraph below on to your website and make the most of this important selling point to attract more visitors
Experience England’s history and nature ‘in a nutshell’ in the North York Moors National Park – where peace and beauty rub shoulders with a rich heritage and a warm welcome. The National Park is one of Britain’s treasured places, established in 1952 to protect 554 square miles of magical moorland, ancient woodland, secluded dales, historic sites and a stunning Jurassic Age coastline. From rolling panoramas and big skies to enchanting forests and idyllic dales, there’s a sense of peace and tranquillity here that’s hard to beat – and all just 20 miles or so north of York.
Use the North York Moors National Park logos |
Piggyback on the National Park's marketing |
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The North York Moors National Park logo provides a strong and consistent identity for the promotion of this area as a visitor destination. It's already a nationally-recognised brand. If you are a business working in or near the North York Moors National Park, you can apply to use one of nine logos developed for business use.
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The North York Moors National Park is investing more than £1.5 million over the next two years, including contributions to Welcome to Yorkshire and VisitBritain. You can benefit from this activity by using similar themes and ideas. Everyone’s marketing will be much more effective, if we all collaborate. Take a look at the National Park’s outline marketing activities and marketing calendar here.
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North York Moors National Park: an important "attract brand"
VisitEngland conducted research to discover which places visitors recognise and what they know about different areas. We need to use the right words
to appeal to potential visitors.
We have to use the places that
are known to visitors, in order to encourage them to explore lesser-known locations.
VisitEngland research sought to identify the best-known destinations and those that have the most positive perceptions for potential visitors. It calls these the Attract Brands.The North York Moors are one of these Attract Brands. The other two locations identified in this area are York and Scarborough (note: visitors specifically recognize Scarborough rather than the Yorkshire Coast in general).
This is further helped by the fact that visitors hold National Parks in high regard so it’s worth talking about the North York Moors National Park. Businesses can benefit from their location, even if they’re just outside the National Park.
The findings from the VisitEngland research give a useful insight into the best ways to influence potential visitors:
VisitEngland research sought to identify the best-known destinations and those that have the most positive perceptions for potential visitors. It calls these the Attract Brands.The North York Moors are one of these Attract Brands. The other two locations identified in this area are York and Scarborough (note: visitors specifically recognize Scarborough rather than the Yorkshire Coast in general).
This is further helped by the fact that visitors hold National Parks in high regard so it’s worth talking about the North York Moors National Park. Businesses can benefit from their location, even if they’re just outside the National Park.
The findings from the VisitEngland research give a useful insight into the best ways to influence potential visitors:
- Visitors are attracted by distinctive destinations, by the idea of ‘local’, friendly locals, locally produced food, locally made items, independent shops and the opportunity to do something they can’t do at home.
- Domestic visitors can be encouraged to travel and stay longer in specific locations but only if they are iconic or special in some way. The destination must be known or familiar to them, ideally one of the VisitEngland Attract Brands
- They like the idea of beautiful scenery and the countryside but this is not seen as enough of a trigger for a visit. Potential visitors need to be convinced that there will be enough to do and sufficient depth beyond the green images of the countryside.
- Domestic visitors will respond to powerful emotional triggers. These could be: spending quality time together; escaping the everyday; stepping back from everyday life and relaxing.
- VisitEngland research found that knowledge of English geography is poor. It is important to be specific and to use the appeal of the destinations which research has identified as having ‘pulling power’.
Research about the North York Moors National Park
During 2016 649 visitors to the North York Moors National Park were surveyed. The survey is carried out every five years and provides information on: visitor demographics and what they do here; motivations to visit; visitors’ awareness and perceptions of the National Park; and visitor satisfaction. NYMNP have produced a summary infographic showing some of the key facts and figures, as well as a full report presentation with more details and analysis.
