What really works on facebook?

Do you still use facebook to promote your business? Have you noticed any changes, or anything that works well? 

I've had some amazing results on some posts recently (promoting specific destinations), with fantastic engagement which slightly took me by surprise. The most successful ones asked questions and stimulated gentle debate. Some challenged perceptions and others encouraged nostalgia. 

Anything you've done that's been successful, or maybe something that you expected to do well but didn't?

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