Promoting The Cleveland Way

The 109 mile long Cleveland Way has fabulous views, castles, gorgeous heather moorland, and fishing villages tucked into tiny coves. It's an important feature of the North York Moors National Park, and one we want to celebrate and promote. 

Malcolm Hodgson is the Trail Manager, based at the NYMNP offices in Helmsley so he should be your first port of call if you need any information or support.

It's the 50th anniversary of the Cleveland Way in 2019 so we'll be increasing promotion and planning events and PR activities to help celebrate. We'll post more details of plans on here. 

Contact Malcolm Hodgson by email: m.hodgson@northyorkmoors.org.uk or call 01439 772700
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Promote your business to overseas visitors

Businesses along the Cleveland Way can benefit from a new initiative "England's Great Walking Trails", designed to attract more visitors from Germany, the Netherlands and the USA. We're inviting tourism businesses along the Cleveland Way to benefit from this promotional activity.

The focus is on developing 3 to 14 day walking itineraries that take visitors off the beaten track into the heart of rural England. The walk is only half the experience as the itineraries will highlight places to visit, eat, drink and stay along the way. We know many of our businesses already collaborate informally. This activity will bring more business together, making it easier for overseas visitors to plan their trip and helping businesses to promote their location along the Cleveland Way. 

If you're interested in being part of this, please sign up now. You'll have the opportunity to be part of these itineraries and access help to promote your business to overseas visitors. Training will include: 

• welcoming walkers from Germany, the Netherlands, and the USA with key insights backed by research into how to meet their expectations to deliver a good experience
• working with overseas tour operators including price, lead-in times & booking expectations
• multi-day walking itineraries and collaborations with other businesses along the Cleveland Way

The Cleveland Way is one of only 7 National Trails* that have been selected to represent England's Great Walking Trails. It follows in the footsteps of a successful pilot project along the South West Coast Path that saw a surge of interest and increased bookings from these overseas markets. Leading tour operators in both markets are actively selling the itineraries that were created along this route with tourism businesses benefitting from increased bookings in the shoulder season months, outside the main holiday periods.

The project is co-ordinated by our partners at Marketing Peak District & Derbyshire and funded by Visit England's Discover England Fund 

*The Cleveland Way, Pennine Way, South West Coast Path, North Downs Way, Hadrian's Wall, Norfolk Coast Path and Cotswold Way

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